BMW New Owner’s Track Drive

BMW New Owner’s Track Drive

BMW Driving school car in motion on track

Once you’ve conquered the test drive, it’s time to prepare for the ultimate thrill when you purchase a new BMW from BMW of Columbia.

BMW Driving school car in motion racing on track

EVERY NEW BMW PURCHASE FROM BMW OF COLUMBIA COMES WITH A NEW OWNER’S TRACK DRIVE EXPERIENCE, AN OUTING JAM-PACKED WITH EXCITEMENT IN A VARIETY OF BMWS.

You’ll get 2 complimentary seats for a special owner’s only program at the BMW Performance Center in South Carolina. It’s an invitation to an outing loaded with fun and excitement. You and a guest will get started with a safety briefing and short overview, then it’s out to the track for BMW drive time. There’s also a journey through our off-road course and an unbelievable Hot Lap ride included too. And if you’re interested, stick around afterwards for a Q & A session with our resident BMW experts. It’s a $598 value (2 seats x $299) and it’s complimentary to all new owners from the BMW Performance Center.

THE BMW PERFORMANCE CENTER

It’s the BMW destination unlike any other. It’s where owners, fans and driving enthusiasts alike get to experience the BMW brand in a way it can truly shine: On the track. You’ll be treated to behind-the-wheel fun in multiple BMWs, accelerating, braking and turning while lapping in our Performance Drive segment. Then it’s out to explore the off-road course for X-Vehicles. Drivers will travel over obstacles, ascend and descend hills, traverse water crossings and frame-bending berms in an amazing display of X-Drive technology. For the grand finale, it’s time to strap in for a pro Hot Lap. You’ll see, hear and feel our M5’s powerslide through the turns, scream down the straights and drift at the limits of physics. It’s an outing that will leave you with an unforgettable impression.

BMW Driving school car park at track

WE CAN’T WAIT FOR YOU TO VISIT THE BMW PERFORMANCE CENTER

Join BMW on the track and see exactly why we’re known as The Ultimate Playground. Spend your day immersed in everything BMW, enjoy gourmet meals at our cafe or stop by the gift shop to score that perfect souvenir to remember your adventure at the BMW Performance Center.

HOW IT WORKS: IT’S EASY TO REDEEM THIS COMPLIMENTARY PROGRAM.

BMW owners who have purchased a new BMW in 2020 should visit bmwperformancecenter.com for a program overview and available calendar dates, then call 888.345.4BMW to redeem your complimentary New Owner’s Track Drive package and schedule your day. Provide our Dealership name, BMW of Columbia, VIN # and date of sale and that’s it! And with no additional paperwork and no additional cost, it’s easy to see why the choice you made from BMW of Columbia on your new Ultimate Driving Machine® is definitely the Ultimate in good decisions.