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Need A Product Expert? Introducing the BMW Genius Program.

BMW of Columbia is excited to introduce the addition of Donovan Moore and Christopher Langer in our new positions of BMW Genius. Donovan and Christopher’s goal is to assist and educate customers about the many features and benefits of the latest BMW products and technologies. He is also the main point of contact in reference to technical questions that you might have. Even though Donovan and Christopher are part of our Sales Team, they are not salespeople.

As our BMW Genius’s, Donovan and Christopher also manage the Encore Program, a new service BMW is offering to all new car owners. We invite you to come back and meet with Donovan and Christopher to go over the simplest to most advanced features that your BMW offers. Chris can assist you with anything and everything whether it is smartphone integration, voice commands, or navigation.


To help you enjoy everything your BMW has to offer, Donovan Moore and Christopher Langer, BMW Genius’ are available to provide you with helpful information and to answer your questions wherever you are.

BMWGENIUS™ at BMW of Columbia

Christopher Langer

Christopher Langer

[email protected]


The objective of the BMW Genius is to help customers better understand the unique features and rich functionality available in the various, BMW models.

To keep abreast of the latest BMW product news and technological advancements, BMW Genius is required to attend continuing education and training. Armed with the latest manufacturer information, Donovan Moore and Christopher Langer pass their knowledge on to BMW of Columbia customers.

Every new BMW Customer at BMW of Columbia is invited to return to the store for a personalized tour of your new BMW. To schedule your appointment with Donovan or Christopher, your BMW Product Genius please call (888) 682-0336 or simply complete the form below.


BMW Genius Hotline


Curious about a vehicle feature you’ve never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren’t sure how, please call us and we would be happy to assist you.

BMW Genius Hotline – 1.844.4GENIUS (443-6487)
Available Monday through Thursday 9:00am-9:00pm (EST),
Friday 9:00am-6:00pm (EST), and Saturday 10:00am-7:00pm (EST)
If you would prefer to send us an email, please contact [email protected]

BMW Encore


Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to your BMW center to setup your complimentary BMW Encore™ appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.



BMW Genius Inquiry

We would love to hear from you! Please fill out this form and we will get in touch with you shortly to answer your question or set up an appointment!

BMW of Columbia 34.1264903, -80.9609433.