Take Advantage of BMW Genius

Here's your opportunity to stay in touch with a knowledgeable team of BMW experts, no matter where you're going or where you are. Get the specific product knowledge you need, or ask them for an answer to a question you may have. There are three easy ways to contact a BMW Genius:

  • At the dealership. Let the trained BMW Genius help you find the right BMW model for you, demonstrate and help you get familiar with your new BMW.
  • Download the BMW Genius App to your smartphone or tablet from the AppStore or Google Play. Once you have the app, access how-to videos and model-specific information. Clearly, the better you know your car the more likely you'll enjoy it.
  • Contact the BMW Genius Hotline at 1-844-4GENIUS (443-6487) and speak with one of our dedicated experts between the hours of 9am-9pm Monday through Thursday, 9am-6pm on Fridays and 10am-7pm on Saturdays (all times are Eastern). Be sure to store the phone number for this valuable resource in your vehicle; if you're not sure how, call the experts and they'll help you with the process.

Of course, you'll also want to take full advantage of your complimentary BMW Encore appointment. It's a special session that's dedicated to answering any questions you may have about your new BMW, so be sure to schedule yours at a time most convenient for you.

To find out more about the BMW Genius program, contact BMW of Columbia and ask to speak to one of our associates.

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