5919 Two Notch Road Directions Columbia, SC 29223

  • Main: (888) 573-8871
  • Sales: (888) 682-0336
  • Schedule Service: (803) 691-8666
  • Parts: (888) 691-3714

Meet Our BMW Genius


BMW of Columbia is excited to introduce the addition of Chris Caudle in our new position of BMW Genius. Chris's goal is to assist and educate customers about the many features and benefits of the latest BMW products and technologies. He is also a main point of contact in reference to technical questions that you might have. Even though Chris is a part of our Sales Team, he is not a salesperson.

As our BMW Genius, Chris also manages the Encore Program, a new service BMW is offering to all new car owners. We invite you to come back and meet with Chris to go over the simplest to most advanced features that your BMW offers. Chris can assist you with anything and everything whether it is smart phone integration, voice commands, or navigation.

TO CONTACT: Chris Caudle
Phone: (803) 691-8622
Email: ccaudle@group1auto.com