At their base, in-vehicle navigation systems are perhaps some of the savviest pieces of technology within the industry. Some would even argue they are borderline artificial intelligence. Of course, BMW remains at the forefront of navigation programming and will introduce its latest crowning achievement for the BMW ActiveHybrid 3 due out in the fall.

True enthusiasts know that BMW not only crafts sophisticated new BMW models with precision and technology, but goes above and beyond to tailor each model to its designated market. A perfect example would be the popular BMW 3 Series.

Earlier in our BMW of Columbia blog, we mentioned a certain BMW prank that was said to derive inspiration from the automaker's coveted partnership with the 2012 Olympic Games in London. Now, we'd like to take some time sharing a bit of good news surrounding said partnership. BMW has revealed its first Olympic VIP Fleet to the public eye and we have to say, these spiffy models are looking pretty gold-medal-worthy to us.

As technology continues to progress within the automotive realm, new BMW models have managed to remain at the forefront with innovative systems such as BMW EfficientDynamics, active steering, xDrive and more. Just recently, however, BMW masterminds concocted a new tech feature that will out run any other system out there...quite literally.

With gas prices on the rise, consumers are, once again, looking for ways to alleviate some of the pain they feel at the pump when it comes time to fill up. For some, this means investing in an underpowered, uninspired hybrid. For others, it means investing in BMW Advanced Diesel Technology.

Now before we here at BMW of Columbia go into statistics, we should clear up some misconceptions surrounding diesel as a platform. First, it…

With your college diploma in hand, it's time to say goodbye to that junky beater you've been driving. Now that you've moved onto the next stage in your life, your professional career, why not let BMW help get you into a comfortable vehicle that accurately stands out as a symbol of everything you've accomplished?

Enter, the BMW College Graduate Program. It's something that we here at BMW of Columbia fully…

When we here at BMW of Columbia hear drivers say that they'd be lost without their BMW Online connectivity, our first though is, "we understand completely." It's like having a Smartphone. Once you have it, you can't remember what life was like beforehand. BMW Online delivers information to drivers in a safe manner, keeping them connected to the world around them. But why are we telling what you already know? Because BMW…