Hit the Books in New App-Integrated BMW Lineup


What's on your summer reading list? Maybe you're keeping tabs on the hit television show by reading along with George R.R. Martin's A Game of Thrones. Perhaps you're preparing for the much-anticipated film with The Great Gatsby by F. Scott Fitzgerald. Or are you sticking with the classics, like Hemingway or Twain?


Whatever makes it onto your list this season, don't isolate your reading experiences to the house or…

read more
Categories: ,

BMW Has Cars Down to a Fine Art

We're sure many drivers around the Lexington, Sumter, and Camden areas wouldn't think to free-hand paint their new BMW vehicles. But then again, Andy Warhol wasn't your average Joe. The legendary artist and father of pop art painted a M1 in 1979, which consequentially ended up as one of the most highly-regarded Art Car of all time and many gathered to see it appear stateside last month.


April 26-28th marked the?

read more
Categories:

BMW Documents How the 02 Came to Be


When we look around the showroom here at BMW of Columbia, we obviously see a lineup of luxurious, resilient, ultimate driving machines. But behind every new BMW is a rich history, and the 02 model is no exception. BMW recently chronicled the car's roots in a mini-documentary titled "The 02 Series."


The world was first introduced to the BMW 1600-2 vehicle, named for its 2-door design, at the Geneva Motor Show in 1966. The?

read more
Categories:

The New BMW M6 Series Wows

Drivers in the Lexington area who have been wanting BMW to make the six-speed manual transmission a standard feature will have their wish granted with the new BMW lineup. The 2014 6-Series roster includes: the M6 Coupe, M6 Convertible, and M6 Gran Coupe.


While the six-speed manual gearbox has become a no-charge option, the M Carbon Ceramic Brakes are a voluntary add-on for the M6 vehicles. Made out of extremely lightweight yet durable carbon materials?

read more
Categories: ,

BMW to Add 'Geniuses' to Dealerships

With all the innovative technological offerings available in the new BMW lineup, it can be confusing to know the details about what each do, and why they're important.


But, wouldn't it be great if there was a team of talented professionals who walked around dealerships like BMW of Columbia to answer any and all technology-related questions you may have?


If you answered this question with an emphatic yes then you're in luck?

read more
Categories: ,

Spied: New BMW 4 Series Coupe Testing Against Rival


It would take quite the new BMW model to fill the shoes, or should we say, tires, of the venerable 3 Series Coupe. Luckily, BMW has created just that model.


We're talking, of course, about the BMW 4 Series Coupe which recently debuted at the North American International Auto Show, in Detroit, and had the media as well as brand-enthusiasts abuzz with the its exciting, production-bound style.


What's more, this intriguing new model?

read more
Categories: ,

BMW X5 Appears in Spy Shots


You'd be hard-pressed to find a BMW enthusiast in Columbia or anywhere else who would have anything negative to say about the iconic BMW X5 SAV. After all with its standard 4.4-liter, 555 horsepower twin-turbo engine, 4-wheel ABS system, side-seat mounted airbags, navigation system and 20-inch aluminum wheels there is hardly much to dislike about the venerable auto.


So, maintaining its "if it isn't broken, don't fix it" mantra, BMW is?

read more
Categories: ,

BMW Adding Accessible Option to 3 Series Lineup


With the luxury market getting more competitive day by day and automakers trying as hard as they can to outdo our favorite brand, BMW, the Bavarian automaker is constantly having to step up its game. However, with BMW at the top of the U.S. luxury auto sales charts for the past two years, the feat to overpower it will be easier said than done; especially, with all the effort BMW is putting into the?

read more
Categories: ,

BMW to Unveil 2014 Z4 at Detroit Auto Show


BMW enthusiasts of yore may remember 25 years ago when the Bavarian automaker first introduced its revolutionary Z1 model at the Frankfurt Motor Show. Well, ever since that exciting day, BMW has been hard at work perfecting its roadster offerings for drivers in the Columbia area and beyond. Specifically, engineers and designers have spent countless hours honing their skills for the revolutionary BMW Z4.


And, with the 2014 model year right around the corner, we?

read more
Categories: ,

BMW Displaying Limited Edition 1 Series Package at Detroit Auto Show


How many BMW enthusiasts in the greater Columbia area are excited for the upcoming Detroit Auto Show? We certainly are here at BMW of Columbia. And, to this end, we're even more excited to see what interesting offerings our favorite automaker, BMW, will have on display; and, as it turns out, there are few.


For instance, there is the BMW 4 Series Coupe: a very captivating concept model which has industry experts, and the?

read more
Categories: ,